Show 'Em What You're Workin' Wit'!

I was at a show recently to take in the finer points of classic theatre.  There was a pretty decent crowd in the seats and a lot of buzz going on about how good the show was.  It got a couple of good reviews, had a large cast, and been adapted for modern sensibilities.  The lights dropped and the play began.  As the play went on, I noticed nobody recording nor snapping action shots from the show.   I then pulled out my trusty smartphone and started snapping away (I'm cursorily involved in their promotional efforts).

This scenario is VERY common in theatre shows.  It shouldn't.  Here's one of my philosophies:

"You must ALWAYS be doing something even if you're doing nothing."

Document Your Journey

I was part of a theatre company that for a number of years had only done 2 runs a year.  Now, that doesn't sound too bad until you realize that out of 365 days of opportunities, we only showed the public our hard work only 8-12 times.  I would meet up with friend and colleagues at different times and would hear things like:

"Oh, you guys are still around?"

"What are you guys doing?"

"When's your next show?"

"I couldn't tell you the last time I saw one of your shows."

This feedback got me thinking, "Cot damn it! We've been working hard all year! Our efforts are summed to people only by our shows.  People think we're sitting idly by until we have a show.  Let's take them along for the ride!"

I began taking and posting pictures of every single thing we were doing: rehearsals, meetings, phone calls (yes, phone calls), prop shopping, etc.  I encouraged my colleagues to do the same (hardly anyone did it).  My ensemble started questioning my motives behind such an influx of media coming out.  Was it to satisfy my narcissism?  Was I getting paid to do so?  Was I more interested in promotion than working?  No (well, mostly no).  I instinctively knew that if the theatre company didn't do that, we might as well not exist in the public eye.  We had to show them that even if we weren't performing, i.e. "doing nothing", we still needed to show them the prep work behind our outings, i.e. "We actually *are* doing something!"

Generate A Buzz

Another item that I too often see groups miss out on is having media when press asks for it.  I see requests for:

• Group photo
• Action shots
• Logos
• Video clips

By documenting your process, you can knock out all of these items pretty easily when asked for it, because you have been doing it the entire time!

Hire A Pro (If Possible)

We're all capable of whipping out our phones and snapping a ton of blurry pictures to share with the world.  If your team has access to a professional videographer and photographer, hire them!  In a best case scenario:

• You get someone who knows what they're doing and will be able to get your quality shots of your work.
• It frees up your cast & crew from having to worry about this.
  
  Note: I would STILL encourage them to snap a few pictures here and there just to supplement what the pro would be giving the group.  It's a way of tiding the people over with some instant gratification until the pro media is posted up.

Offer to pay these people *something* for their effort.  Pass the hat around and collect a few bucks from everyone in the cast and crew.  Offer them free tickets to the current or future shows.  Bake them cookies.  Detail their car.  Take care of your media people as they can help make your production seem even more professional just by doing their job.

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You work hard for your art.  Show everyone what you're working on.  If you've got additional ideas as to how to keep interest in your art, comment down below!

The Rule of Two

Some of my beginner improv students recently saw a 3 team improv show at a well-known Chicago blackbox theatre.  I asked them what they liked/didn't like about it.  The best comment I heard was:

"Well, it was kinda weird being, you know, one of 4 people in the place that weren't performing."

Play For Something!

When you're playing in a theatre, you want butts in seats.  Not only do you want them there for financial reasons but also to give the actors on stage something to play for.  Some additional comments were:

• "It must be hard to play your best when you don't have the audiences' energy to feed from."
• "Actors broke character when they'd look out into the crowd and see nobody there.  They didn't take it as seriously as they would've with a full house."
• "The only one laughing at anything was me because, well, I felt like I had to."

These are all fantastic observations.  I've seen (and been in) shows where practically nobody shows up and they are the *BEST* shows of a given run, but those shows are few and far between.  The odds are against you pulling off those types of "miracle shows", because we as artists draw the vibes from our audiences. When people walk into a nearly empty theatre, their first thoughts are,

"Oh my.  Nobody's here.  This show is probably gonna suck."

I'm not saying they're right; I'm just saying that's a popular thought. Many of us are susceptible to half-assing our efforts on stage and not playing well for small houses because,

"Well, why should I give them everything if nobody's here to watch it?"

How do you combat this?

The Rule of Two

How do you know you have a good house?  The most quoted rule of thumb I've heard is:

"As long as you have more people in the audience than on stage, then you've got a good house."  

I disagree.  My rule is

"As long as you have twice as many people in the audience than on stage, then you've got a good house".  

Here's why.

If you have 30 people in your cast and you have 31 paying patrons in the audience, you've satisfied the generally accepted minimum of attendees but the audience is going to say "Man, they sure do have a lot of actors in this thing. I would think more people would be here to see it."  An 80 seat blackbox theatre with 31 people in it for a 30 person production is going to look a bit pathetic.

However, if each actor had least 2 people to come out each night to see them, then the audience is going to look proportional for the amount of talent on stage.  Back to our example.  If you have 30 people in your cast with 60+ paying patrons in an 80 seat theatre, you're increased the probability of having a very fun, entertaining show.
 
So, when you invite people out to see your show, work a tiny bit harder to get ensure you've got your minimum 2 people come out.  Give yourself (and your team) something to play for.

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P.S.    I do realize I am ignoring some factors such as seating capacity and extreme numbers of cast members in the production (1 or 2).  A one-man show having 2 people in the audience in an 80 person venue isn't exactly a success to most.   My rule is for productions that have 5-20 actors on stage in totality.

Hey D*ckhead - Be Grateful

I recently got the chance to march with ComedySportz Chicago (CSz) in the Chicago PrideFest 2014 parade.  Having never been on the other side of the parade partition, I was stoked to be a part of a Chicago staple.  I also was stoked to just be part of the CSz inner family for a little while.  Lots of love was shown by all involved.  It got me so gooey on the inside by the experience that I started realizing just how many more people were truly involved in me being there:

• CPF people for organizing the event.
• The businesses who paid/got invited to be in pride
• The media covering the story to make it even bigger and better by having people come out.
• The City of Chicago workers who approved the permits, arranged the emergency personnel to be on standby, provided logistical paths on the busy streets of Chicago for the parade, etc.
• CSz people who organized our contribution donated their time, money, effort, and vehicles for the cause.
• The people who stood by on the parade path and yelled, screamed, and acted nuts in support of Pride.

...and a litany of  others I'm probably not aware of.  I was so grateful I thanked as many of the police officers standing along the parade route for the job they were doing.  It was cool to watch their bored, hardened faces light up at a simple "thank you".  It made me wonder how often they truly hear that in their daily lives.  My guess would be not a whole lot.

Thank Your Everyone In Your Production

Just like my experience above, the same rule applies to your theatre productions.  There is no *ONE* person that makes or breaks a production.  It truly is a team effort.  Thank each and everyone one of the people you encounter along the way.  Even if that person did something relatively trivial like standing around a door to make sure nobody came backstage, thank them anyway.

Producing is a very thankless job when it should be considered just as important as the ultra-talented actor on stage singing her "I Wish" number downstage.  There are people who handle contracts, fundraising, costumes, props, transportation, set design, lighting, sound, musical duties, stage management, audio & video recording/editing, marketing, directing, and multiple other things that aren't outright noticeable when watching the show on stage.  However, without those people, those actors on stage wouldn't be where they are soaking up the limelight.

So, don't be a d*ckhead when you're part of a show.  Thank your cast & crew top to bottom the whole way there.  Support your success by recognizing and appreciating those who helped make it possible.

5 Stupid Excuses To NOT Promote A Show.

How many times have you spent precious months finding a great venue, assembling a competent crew, director, and cast, rehearsing your show, drawing up expensive posters/flyers, blasting announcements on social & traditional media just to play to nearly empty houses each night?  If you're in independent blackbox theatre, this unfortunate scenario plays more often than not.

As we all should know, *promotion* is just as important piece of an overall production as any other.  However, I've commiserated with my fellow producers over many heavy drinks and cheesecakes at the local restaurant as to just how badly people forget this when they're part of a show.

I started asking myself, "What reasons would someone have to *NOT* promote their show?"  I promote absolutely everything I'm a part of.  Perhaps it a lack of shame, pride, or self-respect, but my philosophy is "why be a part of something that showcases my talents just to not let anyone know I'm actually doing so?"

Here are five reasons given to me by multiple sources obtained in a very non-scientific way - crowd-sourcing:

• "The show's not very good."
• "I'm in a bunch of shows at the moment."
• "That's not my job."
• "I've only got a small part in the show."
• "I don't know how."

...and here's my response to each one of them. Let's go!

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The Show's Not Very Good

This by far is the most common reason I've come across (especially amongst actors).  It's difficult to pinpoint just what makes a show "bad".  Perhaps the material isn't that strong or the director's difficult to work with or the actor feels the set is subpar and cheap; there are a million reasons as to why a production may not be very good - so - why add to that?

Here's what I mean.

If you're in a show that isn't very good, there are probably others in the production that may feel the same way.  Sitting on your heels lamenting its inadequacies isn't going to make the production any better.  You not feeling it's a good production isn't going to magically go away especially when *NOBODY* shows up to your show due to your disengagement.

Be a part of the solution.  Go up the chain of command and begin making your concerns known.  Be constructive.  Don't just list out everything wrong with the show and not have solutions for them.  I believe throwing stones at your glass house of a production is only going to send very sharp shards back your way.  Be ready to commit yourself to having a successful production not only for that run but for yourself.  Those in charge should also be ready to welcome anyone willing to help things better for everyone involved.  Make the show better by *being a part of the solution* to make it better. 

At this point, you should have no reason to not promote the show.  If you're spending time, money, and energy to be part of an artistic showcase, give yourself a reason to want to make the experience worthwhile to share with the world.  Otherwise, you should be honest with yourself, quit immediately, and stop wasting everyone's time for something your heart's not into. 

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I'm In A Bunch Of Shows At The Moment.

 

There are so many things wrong with this excuse so I apologize if I go a bit on a tangential rant as a take another antacid to soothe my Producer's Ulcer.  This excuse is normally followed up by a variation of "I don't want my people to get exhausted by seeing so many of my shows and then end up coming to none of them."  What this really means is:

• "This show is not as important as the other shows I'm in.  It's not worth my time to promote it."
• "I'm over-committed and, thus, me promoting the show is too much to be asked for."
• "I really like to doing dress rehearsals a lot for empty houses.  Promoting the show would negate that part of theatre life I enjoy!"

What producers are looking for here is ownership and equality of promotion, i.e., *promote ALL of them at the same level*.  If you're pushing people to come to one of your many projects, push for them to come all you're involved in.  If you don't promote one, don't promote any.  If you want to target which people come to which shows to alleviate overwhelming them, strive to have generically same number of potential attendees for each production.

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That's Not My Job.

B*TCH!!! IT IS YOUR JOB!

You are part of a unit.  You can't be JUST the stage manager or JUST the director or JUST an actor.  If you don't do it for the greater good of the production, then do it for yourself - because when you actually engage, you're really always doing it for yourself.

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I've Only Got A Small Part In The Show. 

The cliche of "There are no small parts, only small actors" rings true when I hear this.  What you're really saying is "Unless I have a significant role to play in the show, the show itself is not good enough  to see on its own merit; so, therefore, I'm not going to waste time on promoting this."

As most actors should know, even if you have a not-so-featured role in a show, you should try to *ROCK* that part to the fullest.  By doing so, sometimes it's the best, most memorable part of a show!  And if you don't promote the show and people don't see it, how can you capitalize off it?!!

Don't miss out on an opportunity to showcase those 3 lines of dialogue.   Feel free to add a disclaimer about your involvement in the show to those friends and family you do invite to the show.  When marketing to a great audience, no need for disclaimers.  Get the butts in the seats so that when you make your cameo entrance, a lot of eyeballs saw that!

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I Don't Know How

You know how to operate a web browser, phone, Twitter, Facebook, Google+, LinkedIn, bulletin boards, and the local water cooler but cannot fashion a method to tell anyone about your show?!  C'mon...

OK.  Let's say you truly don't know how to promote a show.  Take it upon yourself to ask others how to do so (you're reading this blog, right?) and begin executing your plan of promotion.  If you just give this excuse and have no follow through, it comes off unprofessional and disingenuous to others. Step your promo game up!

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There you have it, folks.  Invest time into promoting yourself by promoting your productions.  I hope it leads to full houses and more success down the road!  No excuses!

How To Handle Reviews (Especially Bad Ones)

Alec Baldwin posted up on HuffPo an opinion piece regarding how Broadway has changed.  After reading it, I felt I had to share some advice to my fellow producers as to how to deal with reviewers and how to deal with the consequences of having been reviewed.

Getting Reviewed In The First Place
Press releases are the key to getting reviewed.  I would also venture to say that you should ask one of your colleagues to write a small review on your behalf.  I'll leave it up to you as to whether you want them to be honest or biased; either way, you can still get a little bit of "press" during your run that may get picked up elsewhere.

A lot of the time, a reviewer comes out based on merely title alone.  I feel the show I wrote El Mari-ChiChi:A Robert Rodriguez Burlesque for Gorilla Tango Burlesque got reviewed due to the multiple pop culture references in the title - basically boiling down to "boobs", "Robert Rodriguez", and "Desperado".  My Brat Pack: The Musical got reviewed for the same reason.  Have a kitschy title and you may well be on your way to getting someone to come out and write about the show.

How To Deal With The Reviewer
Many of the times, I'd find out about the reviewer coming to the show the day before or the night of by the theatre.  TIME TO FREAK OUT?!  No.  The cooler you are about this the better.  Do the following to make sure you've done everything you can to influence the odds in your favor to get a good review:

• Ensure the reviewer has two complimentary tickets (comps).  Many reviewers don't like going to see a show by themselves.  Call the box office as soon as you find out they're coming to set this up.  Reconfirm that the tickets are available once you arrive to the theatre.
• Do not contact the reviewer to discuss any show particulars prior to the show.  It looks like you're trying too hard.  If you wish, drop them a quick, brief email letting them know you've set their comps up and that you look forward to reading what they thought of the show.  That's it.  No more!
• If you can afford it, comp them on some concessions.  Let the staff know who the reviewer is, what they look like (try to find out as quickly as possible), and that a certain amount of what they want is either free or will be purchased by the production.  Let this be a surprise to the reviewer once they go up and get a drink or some snacks.  It'll hopefully buy you some brownie points towards a good review.
• Let go once they arrive.  Hopefully the talent put into the show will be apparent and be judged fairly.  There's nothing you can do to get a good review beyond what I mentioned above.  If the show sucks to begin with, no amount of free M&Ms and beer will change their opinion(ok, well, maybe with enough beer...)

To Tell Or Not To Tell - That Is The Question
Generally there are two rules of thoughts regarding telling the cast you have a reviewer in the audience.  On one hand, many actors have never been reviewed and allow their performances to be affected because they are either scared about how they're going to be perceived on stage or overcompensate to make sure the reviewer writes about them.  On the other hand, it may motivate the actors to put on a better show and draw a more supportive crowd.  As a producer, you want all of your shows to be the consistent night to night.  Talk to the director and get their thoughts on how the actors are going to deal with the news of having a reviewer in the audience.  If they think the cast can handle the news and it would only help the production, then it's probably ok to let them know the reviewer is there.

If you choose to not tell your actors about the reviewer, be aware the decision could come back to haunt you.  Some actors get upset not being told every minute detail about what's going on with the production.  You may get accused of "hiding things" from the actors which isn't good for morale.  Luckily, I don't believe anyone has every come back to me with this but I've always been cognoscente of the possibility.

Dealing With The Aftermath
So, the reviewer came, the show went on like it was supposed to, and now you're scouring the internet looking for the review.  Be prepared for what you might find.

If the review turns out to be not bad (yes, "not bad"), you can probably share the article.  By "not bad", I mean that the reviewer wrote something that doesn't completely destroy the chance of someone coming out to see your show based on that review.  If you say "eh, not bad" after reading it, it's probably okay to share with the others.

If the review turns out to be good, SHARE THAT WITH EVERYONE AD NASEUM!  Good press is good press so take advantage of it!  See if you can use that good press to land more shows or an extension of your current run.

If the review turns out to be bad, you may want to leave it alone and allow the others to search for it on their own.  Depending on whether or not you told them about the reviewer, it may not be found until your run is over.; this case is atypical unfortunately.  I've had actors forward links of bad reviews to the entire cast attached with angry verbiage like "THIS IS SOME BULLSH*T!" or "THEY DIDN'T EVEN WATCH THE SHOW WE PUT UP!".  Be prepared to provide words of encouragement and civility to the cast so that the review doesn't destroy morale. I'm not saying you should blindly contradict anything they say about your show, but rather be prepared to take those comments in and process them. 

After your review, you may want to think about changing your show to either expand on the good things mentioned or "fix" the bad things swimming around in your head.  My advice is to make almost no changes to your show as far as content, casting, blocking, and direction.  The show is what it is.  However, if you determine you may need some pick-up rehearsals to improve the execution of the show, that'll probably make for a better show.  Changing things at this point to appease one person's opinion is fool hearty and will probably result in an inconsistent show at best.

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As entertainers, we want everybody to like our work.  Not everybody will.  Produce a show that speaks to the facts of your vision instead of playing to somebody else's opinions.

Got any other useful tips handling the review process?  Let us know down below in the comments or hit us up on Twitter (@nvgdesign) with your ideas.