Tuesday, April 30, 2013

Everything Is A Networking Opportunity

Ever heard that "it's a small world in theatre"?  It's true.  You can be in a major metropolitan city or small town and eventually, you will know just about everybody "in the scene".  It's important that you maximize every interaction you have with people so that you can take advantage of your relationships to make something happen when the time is right.  It'll make your personal journey to success a lot easier if you learn to do so.


When I first started acting, it was a side hobby that was just for fun.  While people in my Intro to Improv classes were talking about how they would be on the Second City Mainstage in less than a year, I made a pact with myself to continue acting as long as it was fun.  It made me relatively cavalier about how I interacted with my peers because I didn't really care about what I said or what I did; the consequences of my actions were irrelevant because I wasn't planning on doing it long-term.  However, things changed after year one. I decided that I really liked this and wanted to continue doing it. I then decided I needed to go onto the next level of classes to get more training.  This is where I found I was now a player in "the game".

The Game
The theatre scene requires two major skills - on-stage & off-stage.  The on-stage skills are the ones most people think about and work to hone. We take a million classes, workshops, and seminars to be the best actors we can be.  We try to incorporate everything we read, hear, and say into our work.  We work hard on keeping our bodies, voices, faces, and minds in shape so that they're available to us at a moment's notice.  These are all important and are the skills other people see 80% of the time.  But you also need the off-stage skills.  These include skills in business management, communication (written and verbal), psychology (understanding people, situations, and how to react to them), and general professionalism (being on time, learning your lines, responding to emails, contributing to the production's promotion, etc.)  These are the ones no one teaches nor emphasize as being just as important to your overall career as the "real acting" skills.

Another (in)famous saying in theatre (or entertainment in general) is, "It's not what you know.  It's who you know."  This cliche sums up the game quite succinctly.  Off-stage skills can be used to further your career.  Since you never know who may be casting what project, you have to assume that everybody you interact with will potentially be on the other side of the long audition table at some point.  This includes all of your directors, teachers, actors, stage crew (set builders, tech people, lighting people), box office concierges, producers, caterers, and even patrons you encounter along the way.  Everyone of these people can influence your next move!  Do your best to interact with EVERYBODY and make a good impression with each of them. You can't make everybody like you but you can at least try to have everyone know you, and once they know you, hopefully you made a good impression on them to keep you in mind for future opportunities.

I recently treated a workshop with a famous director as an audition for future work.  I paid $50 to spend three hours with this person which I wouldn't normally get access to.  I dressed up for the audition and brought all of my skills to the front for those three hours.  I made a great impression and now have a regular correspondence with her.  I've even helped make it possible to have a private session with this director to get even deeper into the line of work I've been dreaming of in June.  Guess what I'm going to do for that. Treat THAT time like an audition as well :) Yes, I may not get the job I'm looking for directly this way; however, I am keeping hope that I'll be remembered when someone is needed for one of their productions in the future.

Playing The Game
Here are some things you can do yourself to distinguish yourself from others when working your off-stage skills:
  • Take advantage of your Facebook/Twitter friends.  If you have a chat feature, chat with the people on the list.  It can be a simple "hello".  There is a reason why you're connected with these folks so use the technology to keep your presence in their minds.
  • Attend other people's shows and make sure they know you were there.  Even if you leave early, at some point, let them know you got to see their show and what you thought of it.  Be honest (but cautious) about your feedback.  If you need help telling someone you didn't enjoy their show, hit me up on twitter (@nvgdesign) and I'll give you tips as to how to say something honest while staying positive.
  • Make it a point to connect to everyone in your classes in some manner (even if you don't necessarily like them).  Keep your ears open for things you can relate with your fellow classmates on (sports, fashion, TV, etc.)  I wish I had followed this in my early days of improv because many of those people have gone onto bigger and better things for which I sometimes wish I were a part of.
  • Promote shows/classes/workshops you believe in that you're not a part of.  Show that you can support others off-stage as well as on-stage.
  • Jump on opportunities to be involved in productions you want to be a part of.  I recently jumped into teaching some workshops by butting my way into a conversation some of my castmates were having with a producer a few weeks ago.  I made no apologies for it because I KNEW it was the right opportunity for my group. 
Brown-Nosing Vs. Schmoozing
I've run into a lot of people who know me merely for my schmoozing techniques.  They also say, "Oh, I didn't even know you're an actor!"  Yes, I'm a professional brown-noser; not in the traditional sense, which is usually the case.  To the contrary - brown-nosing is insincerity used to make personal gain. I only give out compliments to the opportunity gatekeepers that I believe in to parlay into building a relationship that can go two ways.  The person I am engaging gets a qualified person for the job they need to fill and I get to enjoy the opportunities presented to me.  There's no shame in doing so.  Everybody wins.

Go out into the world, my friends, and make your opportunities grow by leaps and bounds!  Let me know what techniques you have found useful in furthering your career off-stage in the comments below.


Thursday, March 21, 2013

Inside A Producer's Rant

A few days ago I exchanged email with a fellow producer who was having a lot of trouble getting a production up and running and asking for a little bit of moral support while dealing with Herculean roadblocks such as flaky actors, unsupportive management, and a ton of drama.  Here are some excerpts from the note.
Contracts Are Good
...Have actors sign contracts.  They are effectively worthless unless you enforce them.  If you're paying them, withhold paying them until after the last show.  Have penalty provisions in the contract that account for those occasions where they miss rehearsals due to things in their control (no-call/no-shows, flakiness, etc).  It's an incentive to show up to get paid.
Establishing Communication Path From Producer to Talent
...I have a contract with the producer as well stipulating what the general communication workflow will be.  Always have provisions that the producer will speak to the cast through the director and not directly unless both parties agree. 
Flakes Exist In More Than Just Cereal

I've been struggling also with flaky mofos.  ... We need to figure out how to allow actors to "own" a part of the productions they're in.  Money seems to help. Credit or partial ownership helps too..
With that said, I am changing my auditions a bit.  There are plenty of actors that can act circle around me but don't have the professionality that I do and need.  So, I started last year adding stuff to my questionnaire asking them why they auditioned, what they wanted to get out of the experience, what would force them to leave the production, etc.  Almost all actors were thrown off by the questioning.  Even with that questioning, I got a lot of duds in productions but it did help me zero in on who was "down" and who wasn't.  In future version, I may even ask for references that I can call if I don't feel comfortable with them so I can gauge their commitment...
Building "Ensemble" For Successful Productions
A skill I sorely lacked last year was techniques to foster "ensemble".  We have to make these actors not only accountable to the production team but to each other as well.  Can we get them to like each other??  Even better, can we get them to want to spend time with each other?  Think of all of those exercises we did in our intro classes to work on building a group-mind and working together - there was a reason for that.  It wasn't only to get out of heads when performing but it was also to create a safe-zone to play.  A lot of actors get caught up in their own hype ... and feel that "everybody wants them" and that they should play the field.  To a degree, yes, you should but not at a detriment of your commitments.  So, it's even more important now to build the ensemble from the beginning.

...Book a "hang out night" with the cast, do team building exercises at the top of each rehearsal, remind them to check in with each other, etc...
Believe In Yourself - Cuz No One Else Will
...Don't let [other's] BS dictate to you your value and worth...I personally struggle with this very thing.  I automatically assume that eveyone thinks I'm a dick in the community when in fact I've gotten some of the best references and glowing reviews from people who I've butted heads with.  It's strange... I take my rep and legacy very seriously but at the same time, I can't control people.  So, gotta let 'em think what they want about me and move forward.  I will prove them wrong in the end.

The best thing you can do against the haters is succeed.  Just be successful.  Whatever that means to you, do it.  Haters can't argue success.  I've got 1000 anecdotes about this very subject in my tenure. lol. 
I got a lot of thanks from my colleague and felt that they got the help needed to know that this particular production in this small, crazy, close-knit world of theatre wasn't the first nor the last to run into problems stemming from management all the way down to talent. The important thing is to know that there are ways to place the odds in your favor for future productions.

Nothing's guaranteed in the end but the diligence needed to bring you closer to success.

Changing Our Name (Only Slightly)!


As much of the nature of the graphic design services that are performed here deal with theatre production, we've decided to showcase the expertise that can be found here by adding "& Productions" to our name.  We are now Nelson Velazquez Graphic Designs & Productions!

We successfully held our first webinar on producing blackbox theatre show last week with Producing Productions Pronto.  We've schedule another one in the next 6 weeks, so, sign up!

Thursday, February 14, 2013

Introducing our First Webinar! Producing Productions Pronto!

Producing Productions Pronto Webinar
March 16th @ 4 - 7 PM
Space is limited to 10

$50

The Producing Productions Pronto webinar is designed to arm YOU - the producer - with all of the tools you need to properly plan and execute a successful theatrical production.  With a special focus of producing quality shows in blackbox theatre settings, this workshop will cover:
  • Establishing and executing budgets
  • Picking the right venue for your show
  • Setting up and running auditions for actors
  • Help in choosing a director
  • Promoting your show online and away from the keyboard
  • How to properly run your production from opening night to closing night.
Saddled with first hand experience and guest speakers from local theatres, this webinar will in a few short hours give you everything you need to be on your way to begin setting the stage to create your art!

For more information, click here!

Saturday, August 4, 2012

Biz Marquee

When looking at places to do your show, start thinking outside the (black)box a little bit.  For example, Chicago has many old, venerable theatres that at times were major hotspots back in the day to see theatre or movies.  Many of closed down for some reason or another - unpaid taxes, owners trying to sell the place, etc.  These types of locations are prime places for you to put up your show.

If you live somewhere like this, do your homework and find out who owns the place.  It may be a bank or a real estate holding company.  Heck, it might even be a private owner who's forgotten about it.  See if you can make an appointment to check out  the interior and the amenities that come with it.  If it looks like it'll work with your budget, begin formulating your plan to bring the place back to life.  There may be city ordinances, local politics, and a lot of money involved in doing so - just be prepared for it.

Assuming you've got this far, use this opportunity to engage the media with your story.  The headline could read:

"Local Thespians Revive Glorius Theatre Long Forgotten"

Make up your own headline (and improve on mine).  This will give you valuable press that you can use to promote your show and the fact you're taking on this theatre "renovation" project.

Last of all, if the theatre's got a marquee - USE IT!  People love seeing their names/projects in lights!  It just makes your entire effort that much more professional and formal.